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Coaching clients in achieving their retirement goals

Advisor Toby Lewis describes his role as part counselor, teacher, and coach, emphasizing collaboration and education with clients in retirement planning. Read more





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A visual introduction to retirement planning

Toby Lewis, CRC, is a financial advisor of GWN Securities Inc. and a co-owner of Thoroughbred Asset Management, based in Bardstown, Kentucky. The firm offers a wide range of financial products and services to individuals, families, business owners, and employees in the education sector.

Mr. Lewis says his firm is dedicated to providing clients with clear financial advice, helping them better identify their goals and guiding them toward making sound financial decisions during their life journey. “We understand the many challenges of retirement today and know the biggest concern for many is outliving their money,” says Mr. Lewis. “No one strategy fits everyone, which is why every client gets our undivided attention—from retirement planning to execution to follow-up.”

Mr. Lewis, who worked for 10 years as a teacher and athletic coach, says it is helpful for new clients and prospects to see the firm’s retirement-planning process laid out simply and visually. The firm’s website has a schematic that introduces the broad process in the following way:

  • Brainstorm: “We listen to our clients in order to learn what goals and passions they want to pursue in retirement.”
  • Organize: “We assess whether our clients’ current financial strategies and investments align with their future goals.”
  • Research: “Our advisors use their knowledge and experience to give our clients a personalized investment recommendation.”
  • Develop: “We craft a personalized financial strategy for retirement that is flexible and evolves as our clients’ lives change.”