When I founded Maryland Wealth Management, I knew that potential clients interested in our firm would be likely to go to our website to find out about my background, the types of services and planning we offer, and our philosophy surrounding client service.
It was important to me to be transparent in what a client could expect and to set the tone from the start on the value we place on building strong relationships. I probably went through 30 different drafts before being satisfied with 10 principles that truly capture the way we want to work with clients.
These 10 relationship principles, directed to clients, form the foundation for our firm’s mission:
- Your relationship with us is paramount in every aspect.
- Your interests are our first priority, and we embrace that obligation.
- You will not own a product we have created.
- You will understand what you are paying in fees.
- Your money, securities, or assets will not be held by us.
- Your portfolio assets that we manage are visible at any time online.
- Your advisor is independent from any bank, investment instrument, insurance company, or custodian.
- Your performance is measured by an independent third party.
- Your securities and prices will only be furnished by a third party.
- Your goals are what guide us to lead you.
At the end of the day, we want to work with clients to help them take each step in their financial journey with trust, transparency, and passion. This attitude has served our firm well. My philosophy over the years has been that if you make yourself highly valuable to clients, not only will they benefit, but your business will grow.
- Advisory firm websites provide key information for prospective clients.
- A mission statement or guiding principles can help prospects understand an advisor’s philosophy on serving clients.
Disclosure: Securities and investment advisory services offered through Founders Financial Securities LLC. Member FINRA, SIPC, and registered investment advisor.
This article first published in Proactive Advisor Magazine on Sept. 3, 2020, Volume 27, Issue 9.
Photography by Roy Cox
As wealth management becomes increasingly holistic, more advisors are either enlisting the help of a certified financial therapist or enhancing their own communication and empathetic skills—or both.What do you do when clients agree to a financial plan and timetable...
While recent economic news is encouraging, no one has a crystal ball as to the market’s future performance. There is no better time to make sure clients’ risk-management plans are in place.In a recent Proactive Advisor Magazine article, the author (a successful...
According to the Q2 tracking study conducted by The Conference Board and The Business Council, CEO confidence has reached the highest level since the study started in 1976. The press release from The Conference Board reports CEO confidence “improved further in the...
Article highlights Inflation is not a one-off change in the price level caused by a short-term distortion to protect profit margins but is a persistent acceleration in prices. Pundits who are talking incessantly about the “Roaring Twenties” never tell anyone that for...