Active investment management’s weekly magazine for fee-based advisors

Providing life-enriching financial guidance

by Aug 20, 2025Advisor perspectives

Providing life-enriching financial guidance

by Aug 20, 2025Advisor perspectives

Scott Winslow • Wilmington, NC
Nabell Winslow Investments & Wealth Management • Cetera Advisors LLC

Read full biography below

Proactive Advisor Magazine: Describe your background and motivation for becoming a financial advisor.

I grew up in a small farming town in North Carolina. Our family worked the land, sold cash crops each year, and took on odd jobs to make ends meet. While money was tight, I gained respect for a strong work ethic, family values, and perseverance. I attended a nondenominational private high school on an athletic scholarship. I was a three-sport athlete and a pretty good student. That made for long days when combined with my chores at our farm.

I was an unusual farm kid—I loved reading The Wall Street Journal, looking at commodity prices, and asking why some families made it through tough times while others didn’t. I remember a family in our community losing their farm to estate taxes because of their business structure and lack of liquidity. That’s where the seed was planted for my interest in becoming a financial advisor. Looking at the families, business owners, farmers, and senior citizens in our area, I felt I could eventually help people like them. I was already assisting my father on business matters for the farm, especially tracking commodity prices and planning crop yields.

I attended the University of Mount Olive on scholarships and played soccer my entire time there. I earned a bachelor’s degree in business administration with a concentration in business management. I developed a close relationship with the chair of the business department, who acted as a mentor and helped shape my thoughts on portfolio management.

Toward the end of college, I interviewed with many financial companies. I was pleased to join Jefferson Pilot, a terrific company with a strong training program in financial planning, risk management, tax principles, insurance, and investments. After a few years, I left for a firm affiliated with GE Capital and later joined First Citizens Bank’s Private Wealth Management, where I served as a senior vice president specializing in wealth strategy and advanced planning. Our team essentially revamped the private wealth management group in our area, creating a sophisticated resource for both business and retail clients.

In 2013, Mark Nabell—one of my close associates—and I founded Nabell Winslow Investments & Wealth Management. Our goal was to build a firm focused on long-term client relationships, comprehensive planning, and customized portfolio design. We wanted the independence to deliver direct, actionable advice to clients without any consideration of a corporate parent. We were gratified when many of our clients chose to move with us. That confirmed the value of the advice we had been offering: goals-based financial planning backed by expertise in retirement, business planning, tax strategies, legacy planning, and specialized advanced markets.

Talk about your firm’s mission in serving clients and how you deliver on that.

We are a boutique firm headquartered in Wilmington, North Carolina. Our mission is pretty simple: to provide life-enriching financial advice and services that improve the quality of our clients’ lives.

We’re fully independent, but we affiliate with Cetera Advisors LLC for their open-architecture platform and support. We also have a sister firm, Partners Square, that helps us deliver advanced insurance, investment, and risk-management solutions for clients with more complex needs. Our four core areas of focus are retirement-income planning, portfolio management, business owner planning, and legacy planning, supported by additional areas of expertise.

Let’s focus on retirement-income planning. Between taxes, market fluctuations, and unexpected expenses, there are many pitfalls clients need to avoid when it comes to turning their retirement savings into consistent, reliable income. Our comprehensive process helps clients plan for future income streams to support not just their daily needs but ideally their aspirational lifestyle. By combining different strategies such as the bucket strategy, income flooring strategy, and systematic withdrawals with tax mitigation, we help clients create the income they need while minimizing inefficiencies and managing risk.

We believe there is an art and a science to financial planning. Building client relationships and deeply understanding their motivations, needs, and behavioral biases is very important. But that must be backed by a truly customized financial plan—one rooted in scientific and research-based techniques applied to real financial lives.

Our process starts with a lengthy discovery interview. After doing this for 30 years, I’ve learned to keep it simple. I typically open with, “Please tell me the top three things you’d like for us to help you achieve.” And then I listen. Everything flows from that conversation. We want to understand what makes our clients tick, what keeps them up at night, and what kind of relationship they want from us.

We often collaborate with CPAs, attorneys, and other professionals to take a team-based approach. That’s essential. When everyone involved understands the full picture, the client benefits. We’re not transactional—we’re relationship-based. We don’t charge for upfront planning. We treat it as sweat equity, an investment in what we hope will be a long-term relationship. Planning isn’t a one-time document. It’s a living, breathing process, and we want to walk along the bridge to success with our clients.

“We believe there is an art and a science to financial planning.”

What’s your philosophy when it comes to investments?

My first rule? Be disciplined.

We practice goals-based wealth management. Once we know what a client is trying to achieve, we reverse-engineer the investment strategy. I’m not all in on one approach or against another. Some clients may need annuities based on conservative risk attitudes, but most need both fixed income and equity exposure—and all need appropriate short-term liquidity. We use every tool—active, passive, tactical, alternatives. But we use them deliberately.

We divide portfolios into four broad sleeves: passive/beta exposure; active management through SMAs, mutual funds, or our proprietary models; a tactical sleeve to help dampen volatility; and alternative strategies, when appropriate. This approach allows us to customize for each client’s situation—especially in retirement, where sequence-of-returns risk is huge. We want to be intentional and research-based in financing clients’ future obligations and goals.

The bucket approach is key. The short-term bucket includes very low-risk assets—Treasurys, high-grade bonds—to cover the first three to five years. The middle bucket, covering years five through 10, is balanced between stocks and bonds. The long-term growth bucket is designed to fund expenses more than 10 years out and is more heavily weighted toward equities. This structure helps with both the math and client behavior. When the market slides, clients can look at that short-term bucket and say, “I’m OK.” That helps prevent emotional overreactions during periods of volatility.

I’ve learned that markets are dynamic—and portfolios should be too. Active investment management plays an essential role in our process. It’s not a catch-all solution, but it helps reduce risk, control volatility, and respond in real time to changes in the market landscape.

With interest-rate uncertainty, geopolitical instability, and rapid sector rotations, simply buying and holding broad indexes can expose clients to unnecessary downside. That’s why we believe in blending active management with passive exposures—especially in the tactical and alternative sleeves of our portfolios. It allows us to pursue upside while defending against drawdowns.

Risk management isn’t a tagline at our firm—it’s embedded in every layer of our planning and investing process. We look at everything through the lens of risk-adjusted returns and educate clients to understand not just potential returns but the risks they’re taking to pursue them. Clients come to realize that beating the market is not the real objective—achieving their goals in a disciplined, long-term approach is. At the end of the day, investment management is about aligning with the client’s goals and keeping them on plan. That’s what we do. No magic formulas—just disciplined execution and education.

Related Article: What is the real key to retirement fulfillment?

What attributes would you like a client to ascribe to working with your firm?

I hope they would say that they trust our firm to put their interests first and provide sound advice in building and executing a customized plan that suits their specific needs. I have heard more than once that a client has selected and remained with our firm because of our integrity, commitment, and depth of knowledge. I love being a financial advisor. I think that passion is something people can feel, and they know I’m always going to give them my best possible effort.

Scott Winslow, MSFS, ChFC, CLU, RICP, AEP, CCFC, is the managing partner of Nabell Winslow Investments & Wealth Management, an advisory firm based in Wilmington, North Carolina. He leads a team committed to providing life-enriching financial guidance.

Growing up on a small family farm in Elizabeth City, North Carolina, Mr. Winslow learned the value of hard work and personal responsibility. He credits his upbringing in a tight-knit, faith-based community with shaping many of the principles that guide his professional life. Despite limited financial means, he developed an early interest in the markets and helped his family with their farm’s business planning.

Mr. Winslow earned a bachelor’s degree in business administration with a concentration in business management from the University of Mount Olive. A talented three-sport athlete, he attended college on a scholarship and says his athletic experience fostered teamwork and leadership skills.

Mr. Winslow began his career at Jefferson Pilot, where he completed a rigorous training program in financial planning, insurance, and investment principles. He later joined GE Financial and then First Citizens Bank’s Private Wealth Management, where he served as a senior vice president specializing in wealth strategy and advanced planning. In 2013, Mr. Winslow co-founded Nabell Winslow Investments & Wealth Management with the goal of building an independent firm focused on long-term client relationships, comprehensive planning, and customized portfolio design.

Mr. Winslow earned a master’s degree in financial services with a concentration in retirement planning from The American College of Financial Services. He remains actively involved there as a FinServe Network ambassador, a member of the advisory council for the Granum Center for Financial Security, and in other capacities. He has also earned several professional designations, including Chartered Financial Consultant (ChFC), Chartered Life Underwriter (CLU), Retirement Income Certified Professional (RICP), Accredited Estate Planner (AEP), and Certified College Financial Consultant (CCFC).

Mr. Winslow and his wife have four children and enjoy spending time together as a family, supporting their children’s many activities, and staying involved with community organizations. He serves on the University of Mount Olive Foundation Board.

Disclosure: Securities and advisory services offered through registered representatives of Cetera Advisors LLC (doing insurance business in CA as CFGA Insurance Agency), member FINRA, SIPC, a broker-dealer and a registered investment adviser. Cetera is under separate ownership from any other named entity. 219 Racine Drive, Suite A-1, Wilmington, NC 28403.

Chartered Financial Consultant, ChFC, Chartered Life Underwriter, CLU, Retirement Income Certified Professional, and RICP are registered trademarks of The American College of Financial Services. Accredited Estate Planner and AEP are registered trademarks of the National Association of Estate Planners & Councils.

Photography by Chris Brehmer

QUICK TIP

Our culture, expertise, and commitment make our firm unique

Scott Winslow is the managing partner at Nabell Winslow Investments & Wealth Management, a planning and investment management advisory firm based in Wilmington, North Carolina. He emphasizes that it’s not just what his firm does—but how they do it—that defines their client experience. “We are dedicated to providing clients with complete wealth management and investment services, along with highly personalized, professional assistance,” says Mr. Winslow.

The firm’s website outlines seven key attributes that help make Nabell Winslow Investments & Wealth Management unique:

  1. Advanced planning strategies. “We specialize in providing advanced concepts and strategies for retirement planning, estate planning, wealth accumulation, tax minimization, asset protection, and wealth transfer. … Our team takes a very technical, detail-oriented approach to developing your most optimal financial plan.”
  2. More than financial products. “As an independent firm, we have access to all of the available financial products and instruments for our clients. However, what separates us from the others is our commitment to deliver customized advice and solutions for our clients. … Our team strives to be much more technical than other firms, with a deeper expertise in implementing strategies and coordinating with other professionals, such as attorneys and CPAs.”
  3. Not busy selling, but serving. “Most advisors are busy selling something, even if it comes in the form of providing you with a service. At Nabell Winslow Investments, we are independent and have no outside interests to serve. We are fully entrenched in serving the best interests of our clients—even if it doesn’t change our bottom line.”
  4. Here for you whenever you need us. “In many successful financial services practices, you will see the principal advisors less as time goes on, and other staff more. At Nabell Winslow, we are here to serve as our very first priority to our clients. The goal is not to grow beyond clients, but to have measured growth so the same level of personal service can be delivered for the lifetime of the client relationship.”
  5. We represent the client. “The most important quality of our firm is that we represent you! We are not owned by a bank or an insurance company, and we do not have proprietary products that we are required to offer. All of our operations are regulated, but our available products and solution selections are open to the determination of the best available for our clients.”
  6. Team-based solutions. “We take a team-based approach to financial services. Our comprehensive financial strategies for clients are not developed in a silo by one financial advisor—our team takes a look at the overall financial picture of each client by combining business and personal to develop comprehensive financial solutions.”
  7. Transparency. “Before making any changes or commitments, we will disclose all advantages and disadvantages of any and all recommendations, your costs, and our compensation. Our operation is and always will be transparent to you.”

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