Active investment management’s weekly magazine for fee-based advisors

Helping clients protect, grow, use, and bestow financial assets

by Jan 9, 2019Advisor perspectives

Helping clients protect, grow, use, and bestow financial assets

by Jan 9, 2019Advisor perspectives

Andrew Zorovich • Huntsville, AL
Infinity Tax and Financial Planning • American Portfolios Financial Services Inc.
Read full biography below

Proactive Advisor Magazine: Andy, talk about your business model and how it differentiates your firm.

When I began in the financial-services business, I spent about five years working with a firm that had a business model that offered clients tax services, financial planning, and investment guidance. I feel fortunate to have gained tremendous training and experience working for the owner of that firm. After some time learning my craft under his mentorship, self-study, and taking advantage of training resources in the industry, I was promoted to branch manager for the firm, running an office in Largo, Florida.

I later decided I wanted to open my own firm and incorporated many elements of the business model I had been trained in. This was in the late 1990s when the fee-based advisory model was starting to gain traction in the industry. That is what I transitioned to over time.

However, I feel our firm is different from many advisory practices. In the traditional way of doing business, most clients have a tax professional, an investment advisor, an insurance agent, and an estate planner—all in different locations. Most of the time, the advice that one professional gives impacts the advice of the other professionals—but rarely do these professionals ever talk with each other. At our office, we have access to bookkeepers, tax preparers, accountants, financial planners, investment managers, insurance agents, and estate-planning advisors. Our clients receive guidance from various professionals who can work together in a cohesive fashion.

We believe this provides a well-rounded approach to a client’s overall financial health. Our goal is to help clients protect, grow, use wisely, and—over the long run—effectively bestow or transfer their assets. The Infinity financial process is formulated to act as a road map for a client’s life journey.

Describe your financial-planning process with a new client.

I use a distinct financial-planning process and employ sophisticated software as part of that process. But, as good as the software might be, the end result is dependent on getting high-quality input from the client. If, for example, someone has a strong interest in planning for college funding for their children, it might take 10 questions on that issue before we can start thinking about it in the context of their overall financial plan.

Normally, the first step is an introductory meeting where we spend 20 to 30 minutes with a client, getting to know each other and seeing if we have a basic compatibility. I also want to ascertain if they are a candidate for a full financial-planning process or are looking for a specific service, like investment management. We can work with clients in a variety of ways, and it is important to understand what their goal is in seeing us in the first place. That said, it is preferable, I believe, for both the client and our firm to pursue a full financial-planning relationship. An advisory relationship with a financial advisor, in my opinion, should be far more than just a transactional or “numbers” relationship, and finding positive chemistry is very important.

Assuming we have a good match, we will next spend a good amount of time discussing personal or family financial and life goals, both short term and long term. That will include the beginning of the discovery process of understanding their current financial situation and their attitudes and behavior in handling their money and investments. I will describe my planning process, which I touched on before. This includes the four broad areas of protection, growth, using assets, and bestowing them, with a focus on tax efficiency throughout the process.

We will then move into a series of meetings that will include further discovery and, finally, my presentation of the outline of a financial and investment plan. This will cover opportunity areas or gaps where they could be doing a much better job in having their money work for them. That will likely generate a good deal of discussion before we are ready to move into the implementation phase. I stress to clients that their financial plan is not a one-time document that will gather dust on the back of a shelf. In fact, it is an interactive and “living” planning process that can be periodically updated as they encounter changes in their lives or perceive that their goals need to be revised.


How are your firm’s clients segmented by demographics?

We work with clients across a full range of ages and occupations. In our Huntsville, Alabama, office, many of our clients reflect the types of employers prevalent in the area. These include clients with engineering, military, defense-contractor, or science backgrounds. They tend to be still working and in their 40s, 50s, and 60s. In our Largo, Florida, office, we see a greater percentage of retirees, which is natural for Florida.

No matter what the type of client or their background, we think our four-part planning process works well, though there are, of course, planning distinctions in emphasis for those in the accumulation phase versus those looking at distribution. But though our process is customized for each individual or family, the core needs are fundamentally the same for everyone. All clients would like efficient tax planning, a competitive return on their investments, risk management across their investment and insurance planning, and disciplined planning for their retirement and legacy needs.

“We would like to put the probabilities of success in our clients’ favor in a tax-efficient manner.”
What does your process for investment planning look like?

We approach the area of asset allocation and the selection of individual investment vehicles based on our clients’ specific goals. It all depends on the client’s objectives, time frame, and attitudes about risk. Each goal, in many cases, might have its own asset allocation.

Asset allocation also goes back to the concept of protection. I am not a believer in a heavy reliance on passive investment strategies, though for a specific client they may play a role in the portfolio. We use Monte Carlo simulation to develop asset-allocation strategies and assess the probabilities that a client will reach their goals in a way that is within their comfort zone. By this, I mean that there is a realistic and achievable path to their objectives that incorporates risk management consistent with their risk profile. I tell clients that their investment plan is not going to rely on a “buy, hope, and pray” planning methodology. Of course, there are no guarantees with any investment vehicle or strategy, but we would like to put the probabilities of success in our clients’ favor in a tax-efficient manner.


We also want to add value for a client. Anyone can develop a traditional asset-allocation strategy. We are not restricted in how we construct allocations or the types of specific investment vehicles that are used. These might be basic asset classes, or they could be more sophisticated investment strategies. The question is always, “What will help our clients reach their goals?” Some part of an allocation might use traditional fixed assets such as CDs, bonds, or fixed annuities. Some of it might use equity assets, whether it’s individual stocks or mutual funds, variable annuities, or a managed stock portfolio.

For the managed portion of the portfolio, we work with third-party money managers. I see our firm as the quarterback of the team, helping direct the different elements of an investment plan. The investment managers we work with tend to have different areas that they are highly experienced in. It could be a manager specializing in disruptive technology stocks, or a manager who primarily employs bond strategies, or a manager that specializes in tactical asset management. I have been in the business long enough to have seen two severe market declines. I believe the diversification benefits and risk-management focus of tactical asset management can be important components of our clients’ investment plans.

How would you like a long-term client to describe your firm to a friend?
I would hope that they would say that we’re honest and trustworthy—and that we work hard and provide excellent service in a caring manner. I tell clients that we not only want to excel in the “how” of providing guidance, but also the “why.” We aim to make a difference in our client’s lives, and I think our clients recognize that, especially in the context of helping them with their total financial needs.

4 important goals for financial-planning clients

Andy Zorovich is the owner and senior financial professional of Infinity Tax and Financial Planning, located in Huntsville, Alabama, and Largo, Florida. He says his firm is “different from many advisory practices,” as it offers access to several different financial, tax, and estate-planning professionals to clients. Mr. Zorovich says four broad financial-planning goals—helping clients protect, grow, use, and bestow their assets—can be addressed efficiently via his firm’s business model and planning process:

  1. Protection of assets via tax mitigation, investment risk management, and an insurance plan that guards against the impact of catastrophic loss, loss of income, or other significant risk exposure.
  2. Growth of assets through tax strategies that can increase net income; budgeting techniques to improve cash flow; and sophisticated, risk-managed investment strategies.
  3. Using assets wisely by following the principles of a goals-based financial plan. Striving to make economical, efficient, and tax-advantaged decisions on how to take income and how to spend it.
  4. Bestowing assets to the next generation, charity, church, or other recipient in the most tax-efficient manner; using financial and investment-planning strategies to maximize potential estate assets.
Recent Posts:

Andy Zorovich is the owner and senior financial professional of Infinity Tax and Financial Planning, located in Huntsville, Alabama, and Largo, Florida. His firm offers a variety of services to clients, including financial planning, tax preparation, investment management, retirement-income and legacy planning, and assessment of insurance plans. He also works closely with other financial professionals to provide “a well-rounded approach to clients’ overall financial health.”

Mr. Zorovich was born in Louisiana, where his father, an Air Force navigator, was stationed at Barksdale Air Force Base. The family later moved to Florida, where Mr. Zorovich’s mother was an educator and his father went on to a career in corporate management. He says he “learned a lot of great life lessons” from his parents, “including saving, budgeting, and the smart use of money.”

A talented soccer player, Mr. Zorovich attended Furman University on an athletic scholarship. He graduated with a degree in mathematics and says he especially enjoyed “statistics, modeling, and probability analysis—all of which are applicable to an advisor’s career.” He was a captain of his college team and twice earned Academic All-America honors. Mr. Zorovich played soccer professionally in Germany and later in Tampa, Florida. He also has had management roles at regional professional soccer leagues.

Mr. Zorovich started his financial-services career as a tax preparer and soon began training as a financial advisor. He says he received “invaluable mentorship and experience” in his five years at his initial firm, which helped him advance to the position of branch manager. He then founded Infinity Tax and Financial Planning, where he serves a wide range of clients, including engineers, civil-service employees, and retirees.

Mr. Zorovich and his wife reside in Gurley and have six children. He is director of the Rocket City Soccer Foundation and is a captain at the Huntsville chapter of Fraternus, a Catholic-based organization that mentors boys to help them become virtuous men. He is active in his children’s activities, referees youth and adult soccer, and enjoys “family time, travel, and cooking.”

Disclosure: Securities offered through American Portfolios Financial Services Inc. (APFS), member: FINRA/SIPC. Investment advisory services offered through American Portfolios Advisors Inc. (APA), an SEC registered investment advisor. Infinity Tax and Financial Planning is not affiliated with APFS and APA. Neither APFS nor its representatives provide tax, legal, or accounting advice. Please consult your own tax, legal, or accounting professional.

Photography by Karen Nicole Photography

Manage investment risk better than ever.
Get started – It’s free

About Us