Rich Ralston • Pensacola, FL
Parkway Financial Group • WRP Investments, Inc.
On the heels of the 2003 dot-com crash, Rich Ralston learned about active investment management. As his advisory practice began using third-party managers for dynamic, risk-managed strategies, he made sure his clients received the education they needed to appreciate an active management approach.
Proactive Advisor Magazine: Rich, can you tell me about your client base?
We are based in Pensacola, Florida, and have over 400 clients, made up of all age groups from all walks of life. But this area has more than its fair share of people approaching retirement or already retired, so we see many people like that.
Describe your “ideal” client.
I personally like to work with clients who are fundamentally responsible with their finances. I want to see if someone, single or married, has low levels of debt, emergency reserve funds in place, and has been contributing throughout their work life to a savings or retirement plan, whether employer-sponsored or not.
I also like to work with people who are open to financial education, willing to consider new alternatives, and open-minded. We pride ourselves on not doing things in any predetermined fashion, and everything is dependent on a needs analysis and risk profile for each client. We employ sophisticated, modern strategies for investment and risk management that a lot of people may not be familiar with. So they need to be open to looking at things in a new light.
What are your clients or prospects most concerned about today?
It really depends on their life circumstances and financial health, but I continue to hear about their fears on the equity markets. What happened in 2008 has had a lasting impact on people and made them more risk-averse than ever, even now, five years later.
Preservation of capital is the primary concern, closely followed by how they are going to make those assets grow and last throughout retirement.
How do you address those issues?
That is really right in our wheelhouse. Starting around 2003, not long after the dot-com crash, I was introduced to active investment management, and it was really a watershed moment for our practice.
Fortunately, we had been able to weather that crash fairly well, as I had been pruning the equity side of client portfolios and moving a fair amount of money into fixed income.
But that was really more of a “seat-of-the-pants” decision-making process, and I thought there had to be a better way. So I started exploring third-party asset managers who were all about tactical money management. This is exactly what I was looking for and what my clients were calling for, though they had very little idea then what it was all about.
Active management is a totally different ball game than traditional buy-and-hold strategies. As I explain now to clients, their money is being managed by experts who are constantly watching the markets and making portfolio adjustments as needed. There is very little guesswork or opinion involved, as most of these managers have very strict rules-based methodologies and use a quantitative decision-making approach.
The bottom line is that the vast majority of my clients who are very concerned with capital preservation can now employ a systematic and disciplined approach for long-term asset growth. They know someone is watching over their money every minute of every day, which is very reassuring to them. They know they are using strategies that usually have long track records and are based heavily on research.
What are the challenges to this approach?
Active management is a totally new concept for many people who have been brought up on the buy-and-hold approach their entire lives. When they hear the phrase “active management” for the first time, some are concerned about it being riskier than buy-and-hold investing, when in fact it is built to be just the opposite. So I use this as an educational process with a lot of charts and illustrations to communicate what it is all about and how it is designed to work.
There is also the matter of fees, which can be somewhat of a concern initially. But the percentage, frankly, is very low, and I demonstrate how that can be offset in a meaningful way when we come upon the next inevitable market displacement. The numbers then make sense for most people.
Finally, there is the matter of how active management might perform in strong bull markets. But, it is built around risk management, and that can sometimes lead to underperforming the market. There will always be clients who, if the S&P 500 is up 30%, want to see a return of 32%. The challenge is educating clients that this is an approach for the long term, across market cycles, and the key is risk-adjusted returns.
This makes sense to most people, but to some it is a hard concept to grasp. Then I have clients, like a very smart former engineer, who say, “It’s about time investment methods moved into the 21st century. It’s about time strategies were monitored in real time.” I think most of my clients eventually come to that point of view. And it does not have to be a total and abrupt change. For some, I introduce active strategies very slowly.
Talk a little more about returns and how that fits into the overall active management discussion with clients.
I approach it from two different perspectives. First, I will review the returns of actively managed strategies—let’s say on a 10-year basis—versus traditional buy-and-hold strategies. They can see with their own eyes how the strategies have performed and what the risk levels, or drawdowns, have been. This is usually a very eye-opening comparison. Of course, there is no guarantee of future similar returns.
I am also quick to show that over the last four years or so most active strategies have underperformed the S&P, and I show those numbers as well. The message here is really that the benchmark for most people should not be the S&P 500. Who really wants to see 50%-plus drawdowns in their portfolios? And who wants to try to count on 30% annual gains?
This should not be the objective over the long haul. For me, the perfect analogy is the race between the tortoise and the hare, and I am most interested in who is going to win that race in the final analysis. I love to communicate the storyline about how the “slow and steady” approach—and avoiding excessive volatility—can make a big difference when looking out over lengthy time periods. Helping clients to succeed with their goals over the long term is what it is all about for me.
Disclosure: Richard L. Ralston is a registered representative and investment advisor representative of and offers securities and advisory services through WRP Investments, Inc., member FINRA & SIPC. Securities and advisory activities supervised from 4407 Belmont Ave., Youngstown, OH 44505 (330) 759-2023. Parkway Financial Group is not affiliated with WRP Investments, Inc.
Photography by Todd Douglas