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Active investment management’s weekly magazine for fee-based advisors

Jonathan Muhlendorf, CFP • Virginia Beach, VA
Muhlendorf Shepherd Financial Group • Lincoln Financial Advisors

Our firm handles clients from all walks of life, but my associate and I tend to specialize to some degree. He has a focus on the small-business-owner segment, and I have developed many relationships with the physicians in our area and beyond.

Jonathan Muhlendorf, CFP Virginia Beach, VA Muhlendorf Shepherd Financial Group Lincoln Financial AdvisorsI find that physicians, most notably the specialist community, are ideal prospects for the types of services and rigorous financial-planning approach that we offer. By and large, they are owners of their practices and, in the final analysis, have bottom-line responsibility. Their personal financial picture is closely tied to their practice, and, together, they offer planning considerations that might not be found in other segments. We are well-equipped to handle those. In addition to our own firm’s expertise, we have access to a network of attorneys, accountants, and other financial specialists throughout the country, should the need arise.

I find this to be an attractive audience, based on their attitudes toward our profession. They understand from their own experience that it makes sense to seek professional relationships with individuals who offer specialized expertise; they see the same benefit to coming to our firm for financial and retirement planning. We really shine when there’s a retirement coming up, a practice is being transitioned, or there is an opportunity for consulting on a practice’s 401(k) plan structure. The physician audience is also receptive to our message around managed investment accounts—they appreciate that we seek out third-party money managers who are highly competent at what they do.

It is also just a great group of people—highly dedicated and service-oriented. We relate well on many levels and have many shared values. Through owning their practices, they see the benefits of controlling their own destinies, and that makes them very open to the sophisticated strategies we offer. This area of my business continues to grow, and I feel honored to have been named to Medical Economics’ listing of “Best Financial Advisors for Doctors” from 2012 to 2015.

Disclosure: Jonathan Muhlendorf is a Registered Representative of Lincoln Financial Advisors Corp. Securities and investment advisory services offered through Lincoln Financial Advisors Corp., a broker-dealer (member SIPC) and registered investment advisor. Insurance offered through Lincoln affiliates and other fine companies. Muhlendorf Shepherd Financial Group is not affiliated with Lincoln Financial Advisors Corp. CRN-1256206-072215

Photography by Christopher Winton-Stahle


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