I have found over the years that obtaining referrals from centers of influence is perhaps the most effective way to be introduced to a new client. It is already known in most cases that these individuals have a desire to learn more about the services offered by a qualified financial advisor. Being referred by a trusted third party also helps establish a certain level of credibility going into the process.
This is a two-way street, and I certainly try to reciprocate with referrals of my own. When I do that, I ask the person who is receiving the referral to help me specifically craft a message that I can deliver about their practice and services. I also like to help people who are referring my practice with a specific message about who I am, my experience, and the services I can offer.
I recently met with a successful real estate group in our area and had this kind of conversation. They said they would position me as part of the professional network they would send their friends and family to, which was very gratifying.
Disclosure: Larry Mathis is a registered representative of SII Investments, Inc. Securities and advisory services offered through SII Investments, Inc., member FINRA/SIPC, a registered investment advisor. Insurance services offered through Pearson Financial Group, which is not affiliated with SII Investments, Inc., or registered as a broker dealer or investment advisor.
Post-publication note: Mr. Mathis has been registered with LPL Financial LLC since 2018.
Photography by Joni Kabana