Active investment management’s weekly magazine for fee-based advisors

Rick Magill, LUTCF, ChFC, CASL, REBC • Fort Lauderdale, FL
Service Planning Corporation • Ameritas Investment Corp. (AIC)

Our company, Service Planning Corporation (SPC), has been in business since 1990 and is known for its capabilities as an employee-benefits and financial-services consulting firm throughout Florida and other areas.

We serve both the business and individual markets, providing a wide range of insurance, retirement, investment, and benefits products and services. I approach the commercial market as a business consultant, and I am driven to help clients formulate and implement strategies that will meet their company’s specific needs.

I am proud that our growth in the commercial market is driven by referrals from clients. That has also helped us grow our individual practice. I believe that current clients recognize the positive attributes of our firm, and I know that they contribute to our strong business retention. These include factors such as our professional knowledge and experience, transparency, commitment to being proactive, and our goal of providing best-in-class service.

We have a tight-knit staff at SPC, and I like to think that we treat each other as we would treat our own family members. We work toward the common goal of serving our clients and focus on creating high levels of client satisfaction that lead to long-term business retention.

In addition to these factors, we have several specific operating practices that help foster client retention:

  1. We proactively schedule regular reviews with our clients based on their needs.
  2. We emphasize building a desirable workplace environment and the opportunity for individual employee growth. Our average employee tenure is over 10 years, and clients appreciate our low employee turnover rate.
  3. We sponsor periodic client seminars, webinars, and appreciation events.
  4. We publish a quarterly client newsletter and provide timely regulatory and market updates. We invest heavily in technology and information systems.
  5. We try to respond to all client inquiries within one business day, track status in our sophisticated client management system, and provide regular updates to clients.
  6. Although each client is assigned to a lead account manager, we work as a team. All employees are eligible for a quarterly bonus that is calculated based on several factors, including client satisfaction and business retention.
  • Focus on proactivity and service excellence to drive client satisfaction and retention.
  • Encourage the firm’s employees to be a stakeholder in business retention success.
  • Develop operating guidelines that foster strong communication and information-sharing with clients.

Disclosure: Securities offered solely through Ameritas Investment Corp. (AIC). Member FINRA/SIPC. AIC and Service Planning Corporation (SPC) are not affiliated. Investment advisory services offered solely through 20/20 Capital Management Inc. AIC and SPC are not affiliated with 20/20 Financial Advisers LLC or 20/20 Capital Management Inc. Additional products and services may be available through 20/20 Financial Advisers or 20/20 Capital Management Inc. that are not offered through AIC. Representatives of AIC, 20/20 CMI, or 20/20 FA do not provide tax or legal advice. Please consult your tax advisor or attorney regarding your situation. Rick Magill, SPC, AIC, 20/20 CMI, & 20/20 FA are not affiliated with Proactive Advisor Magazine.

Photography by Jennifer Jones

Recent Posts:

Employing intellectual capital on behalf of clients

Ivan Illan, AIF, CFS • Los Angeles, CAAligne Wealth Advisors Investment Management (AWAIM)Read full biography belowProactive Advisor Magazine: Ivan, what influences shaped your career?It starts with my family, which was inspirational in many ways. My parents came to...

Investing in a ‘news-rich’ environment

Rules-based investment management—and a holistic portfolio approach—can help advisors guide clients through market “noise” and volatile investment environments.Like many other investors, I am always interested in what drives the equity and fixed-income markets on a...

Is history on the S&P 500’s side?

According to Bloomberg radio on Monday, Sept. 19, the average analyst estimate for the S&P 500’s closing level by year-end 2022 stands at 4,346. Based on the S&P 500 close at 3,873 on Friday, Sept. 16, that represents a very healthy rally of 12% by the end of...