2017 Media Kit
2017 Media Kit
Operations & content
Proactive Advisor Magazine is dedicated to promoting and educating the advisor community on active investment management through original, leading-edge content. Distribution reaches a wide audience of financial professionals who advise clients on investments and portfolio management. Each issue features an experienced investment advisor who offers insights on active money management, client service, and investment approaches. Additionally, Proactive Advisor Magazine offers an up-close look at topics with current relevance to the field of active management.
Mission
Provide leading-edge content that informs investment advisors about the benefits of dynamic, risk-managed investing
Share the knowledge base of thought leaders and successful practitioners who are changing the world of active management
Build and support relationships with the advisor community
Weekly distribution to over 100,000 financial professionals
Readership
Insurance
(%)
SMAs
(%)
Retail
(%)
Producing reps by channel
Estimated individual AUM
Business makeup
Licenses
80%+ are Registered Representatives
(%)
Series 6
<$10M
$100–$249M
$10–$49.9M
$250–$500M
$50–$99.9M
>$500M
BD-affiliated
Hybrid
BD/RIA-affiliated
RIA-affiliated
Series 7
Series 63
Series 65
Series 66
Life and health
36%
84%
88%
58%
21%
40%
53%
21%
17%
18%
34%
22%
14%
6%
5%
Additionally, Proactive Advisor Magazine offers an up-close look at topics with current relevance to the field of active management.
Timely trends/developments in global markets, active management or the financial industry are depicted by charts and analyses.
Toppingthe Charts
Commentary provided by well-known market analysts, financial authors, investment newsletter publishers and economists. The opinions expressed each week represent their personal perspectives and not necessarily those of the magazine.
How ISee it
Profile story on a successful advisor within the investment industry utilizing active management in their business. Advisors are "given a voice" to express what works well in their business and to share their passions.
FeaturedAdvisorArticle
Topical active management issues best practices in active management, research findings or new developments in the industry are investigated.
Financial advisors give insight on active management, client services and growing their business. One of our previously featured financial advisors answer reader-submitted questions.
UpClose
Tips&Tools
What's inside
Expert editorial staff and contributors
Each issue features an experienced investment advisor who offers insights on active money management, client service, and investment approaches.
Industry thought leaders
Market strategists
Technical analysts
Professional traders
Instructional researchers
Investment advisors
Informing and educating the financial industry on research,
trends, and application of active investment management
Retirement Planning
ETFs and alternative investments
Fee-based SMAs
Equity, debt, and alternative asset classes
Diversification
Active vs. Passive
401(k)/403(b)
Ad units
Standard display unitsLeaderboard
Skyscraper
Medium Rectangle
Rectangle
Channel Ad
Leaderboard
Size (WxH): 728 pixels x 90 pixels
Tablet
Desktop
Mobile
Skyscraper*
Size (WxH): 300 pixels x 600 pixels
*Only available in desktop view
Medium Rectangle
Size (WxH): 300 pixels x 250 pixels
Tablet
Desktop
Mobile
Rectangle
Size (WxH): 300 pixels x 100 pixels
Tablet
Desktop
Mobile
Channel Ad
Size (WxH): 970 pixels x 90 pixels
Email sponsorshipCompany sponsorship logos will have premium visibility on Proactive Advisor Magazine’s distribution email, sent 3X weekly to nearly 100,000 financial professionals.
- Company logo in premium position
- Each insertion reaches nearly 100,000 financial professionals
- Company logo in premium position
Broker-dealer sponsorshipOverview
Digital display + print
Email
Bundle Discount
Reserved advertising space is offered to broker-dealers whose advisor has been selected for the cover story. By participating in the sponsorship, the featured advisor will receive an additional 250 printed copies of the cover story spread containing the sponsorship ad.
Digital display + print
- ROS leaderboard
- 7-day flight beginning on first day of advisor interview publication
- Premium positioning in print copies
Digital
Print
Email
- Premium visibility on Proactive Advisor Magazine’s distribution email
- Three sends in one week beginning on first day of advisor interview publication
Email
Digital
Print
- ROS leaderboard
Sponsored content*Customer is solely responsible for advertisement artwork, including copy, color, and images. All artwork must be submitted two weeks before publication. Any use of the sheet outside of its intended use is prohibited.
Article
Article + video
Social media package deal
Article
Build your company’s brand with customized editorial that supports your messaging. Distribute your most important articles, videos, infographics and more to the financial professionals you want as customers.- Logo, title, and link on home page
for one week - Three email sends with logo, title, and link
- Sponsored content with logo hosted in perpetuity
- 600–800 word article with logo and homepage positioning
- 7-day flight
Article + video
- 600–800 word article with logo and homepage positioning + video
- 7-day flight
Social media package deal
- Article + video + social media push
- 7-day flight
- Logo, title, and link on home page
Contact
Download rate card now!
