I was also wrong on so many levels. The social media we know about has to do with creating a brand and getting a million followers and being a star. That’s fine if you really think you could do that and have the time, ambition, and talent to pull it off. Very few do.
But what I think we, as advisors, need to learn is what I call targeted social media marketing. It’s where you learn very specific tools within the context of social media and use them to focus on a specific targeted group or class of people. The number of connections can be as low as 1,000 to 2,000 instead of the tens or hundreds of thousands. This is more obtainable for the average advisor.
My advice is for all advisors to make the commitment to use targeted social media for their practice. Every business needs a marketing plan and a way to generate a constant flow of viable leads. With social media, used properly, we can each enjoy the benefits of a productive practice that keeps growing—because the business plan includes a way to keep new clients coming through the doors.
Social media works! That’s the bottom line. If you don’t learn to use it in your practice, someone else is going to connect with the prospective clients that you should have reached.
While there are opportunities for advisors in all forms of social media, I am currently focused on using LinkedIn to expand my network and generate leads. It has been very successful, delivering more leads and first appointments than I thought possible.
I am also developing a system of sharing this information with advisors everywhere.
For advisors who are interested in learning this system, please start by reading three of the blog articles found on my firm’s website:
- “How to Turn Your Social Media Marketing Into a Reliable and Consistent Lead Generator”
- “6 Steps to Improving Your LinkedIn Page and Get More Quality Connections! Part 1”
- “6 Steps to Improving Your LinkedIn Page and Get More Quality Connections! Part 2”
This is merely the beginning. If you want to know more, leave your contact information on the page and I will send out free tips periodically to everyone who signs up. I will also keep you posted on when the educational program will be available to the public.
In addition, I would welcome the opportunity to connect with you on LinkedIn. (I promise, no barrage of emails will be forthcoming!) You just never know when we might be able to help each other out with a client or third-party referral or be able to share ideas.
- Develop clear objectives before starting a social media marketing program.
- LinkedIn provides an excellent venue for building your network.
- Use LinkedIn or other social media platforms for targeted messaging that can create leads.
Disclosure: Securities offered through Royal Alliance Associates Inc., member FINRA and SIPC. Advisory services offered through NWF Advisory Group, a registered investment advisory firm, and is not affiliated with Royal Alliance Associates Inc.
Photography by Larry Nordwick
Marc D’Elia, ChFC, AAMS • Largo, FL Premier Planning Partners • Lincoln Financial Advisors Corp. Read full biography belowProactive Advisor Magazine: Marc, what is your vision for your practice?I like to tell new or potential clients why I love doing what I do. My...
If formal risk-management strategies provided a demonstrable advantage versus passive strategies during the COVID-related decline of 2020, why is that story not coming out? And if there was no advantage, what does that mean for active risk management? [dropcap...
idelity issued a note for clients on June 17, 2020, which outlined a cautious yet largely optimistic view of improvement around the world on economic conditions—and the continued need for risk management in...
Back on March 19, I wrote the article "Stock Market Showing Another Example of ‘Rogue Wave’ Behavior." Figure 1 (from June 11) is an updated version of the chart from that article. The only change is that three more months’ of price data for the Dow Jones Industrial...