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The following posts are related to client segmentation. Scroll down to see more articles.

Why it’s smart to focus on female clients

Women have enormous power in the economic and investment landscape, but their financial needs are often underserved by financial advisors—which is why it’s smart to actively court female clients. In fact, some financial advisors even make a niche out of...

Capitalizing on niches

The combination of niche targeting and active portfolio management provides many advisors with a competitive edge. Advisors who endorse active portfolio management are already carving out a distinctive niche for themselves in the wealth-management...