Active investment management’s
weekly magazine for fee-based advisors

2017  Media Kit

About us

Operations & content

 

Proactive Advisor Magazine is dedicated to promoting and educating the advisor community on active investment management through original, leading-edge content.  Distribution reaches a wide audience of financial professionals who advise clients on investments and portfolio management.  Each issue features an experienced investment advisor who offers insights on active money management, client service, and investment approaches.  Additionally, Proactive Advisor Magazine offers an up-close look at topics with current relevance to the field of active management.

Mission

Provide leading-edge content that informs investment advisors about the benefits of dynamic, risk-managed investing

Share the knowledge base of thought leaders and successful practitioners who are changing the world of active management

Build and support relationships with the advisor community

Organic site traffic

25%

Available advertising options

New vs. Returning users

12+
35%
65%

Weekly distribution to over 100,000 financial professionals

Readership

Insurance
(%)

SMAs
(%)

Retail
(%)

Producing reps by channel

Estimated individual AUM

Business makeup

Licenses

80%+ are Registered Representatives

(%)

Series 6

<$10M

$100–$249M

$10–$49.9M

$250–$500M

$50–$99.9M

>$500M

BD-affiliated

Hybrid
BD/RIA-affiliated

RIA-affiliated

Series 7

Series 63

Series 65

Series 66

Life and health

36%

84%

88%

58%

21%

40%

53%

21%

17%

18%

34%

22%

14%

6%

5%

What's inside

Expert editorial staff and contributors
Each issue features an experienced investment advisor who offers insights on active money management, client service, and investment approaches.

Industry thought leaders

Market strategists

Technical analysts

Professional traders

Instructional researchers

Investment advisors

Informing and educating the financial industry on research,
trends, and application of active investment management

Retirement Planning

ETFs and alternative investments

Fee-based SMAs

Equity, debt, and alternative asset classes

Diversification

Active vs. Passive

401(k)/403(b)

Additionally, Proactive Advisor Magazine offers an up-close look at topics with current relevance to the field of active management.

 

 

Timely trends/developments in global markets, active management or the financial industry are depicted by charts and analyses.


 



Toppingthe Charts




 

 



Commentary provided by well-known market analysts, financial authors, investment newsletter publishers and economists. The opinions expressed each week represent their personal perspectives and not necessarily those of the magazine.

 



How ISee it

 

 

 

 

 

Topical active management issues best practices in active management, research findings or new developments in the industry are investigated.



Financial advisors give insight on active management, client services and growing their business. One of our previously featured financial advisors answer reader-submitted questions.

 

 

UpClose

 

 

 

 


Tips&Tools

 

 

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