One area that I particularly want to focus on in my practice is working with women business owners. Women business owners tend to be extremely hardworking and passionate about their businesses, and they are experts in their field. Since that can leave less time to explore solid financial-planning options on their own, I think I can add value for them in their planning for growth, protection for their business, and also their own financial-planning issues.
One reason I like working as a financial advisor is that I feel like it is a mission for me. I believe there’s not enough financial education in this country, and much of the information in the media is misguided. There are a lot of people calling themselves financial experts who really aren’t experts. This can be detrimental to people as they plan for their financial future.
When I can get into companies and meet with women business owners, I have a definite story to tell about comprehensive financial education. Our firm, Personal Economics Group, has a guiding principle that a client’s education and understanding of their current financial situation is vital to making prudent decisions concerning their future financial condition. We use a nonjudgmental and economics-based approach, taking a practical and hands-on look at the issues that clients present and then working closely with them to develop solutions they can readily implement.
I belong to two organizations that allow me to build a network of contacts among women and hopefully help them with their financial education. One is specifically directed toward women business owners. I am a former board member of the Dallas branch of the National Association of Women Business Owners (NAWBO) and am currently on the program committee. This organization has a positive impact on the women’s business community in our area and allows me to meet people who might be prospective clients.
I have also recently become a volunteer with the Dallas branch of WiNGS for Women and Families. I am a financial coach and educational facilitator for women and families with low-to-middle incomes who need financial guidance. I think I will derive a great deal of satisfaction in working with this part of our community and am happy to help in any way I can.
- Use a nonjudgmental, economics-based approach to understand clients’ financial issues.
- Join organizations that allow you to build a network of women business owners.
- Volunteer as a coach to provide financial education for women and families with low-to-middle incomes.
Disclosure: Registered Representative and Investment Advisor Representative of and securities offered through OneAmerica Securities, Inc., a Registered Investment Advisor, Member FINRA, SIPC. Personal Economics Group is not an affiliate of OneAmerica Securities and is not a broker dealer or Registered Investment Advisor. Provided content is for overview and informational purposes only and is not intended and should not be relied upon as individualized tax, legal, fiduciary, or investment advice. Investing involves risk which includes potential loss of principal. The use of asset allocation or diversification does not assure a profit or guarantee against a loss.
Photography by Robert Hart
Mary Lyons • Dallas, TX The Wealth Woman • Personal Economics Group Read full biography below Proactive Advisor Magazine: Mary, talk about your background and how you became a financial advisor. I grew up in a supportive family that had strong role models and...
The old Wall Street adage “Sell in May and go away” has some strong support in the data, but probably not in the way most investors think. An excerpt from the book “Why Bad Things Happen to Good Investments,” by William T. Hepburn, explains why and shows that November...
ccording to a recent Bloomberg radio segment, “60% of bond ETFs have a negative 12-month performance,” due to the slowly rising interest-rate environment. ThinkAdvisor wrote last week, “Bond investors are...
Editor's note: Tony Dwyer, U.S. portfolio strategist for Canaccord Genuity, and his colleagues author a widely respected monthly overview of market conditions, technical factors, and future market outlook called the “Strategy Picture Book.” The following provides an...