The benefits of a trend-following investment approach
The benefits of a trend-following investment approach
In the search for the latest, greatest trading system or strategy, don’t neglect the one system that has been proven to work over the long run.
What if there was one investment approach that guaranteed you would always be invested during sustained upward moves of your selected investment or asset class and would miss the majority of a major downtrend?
Naturally, there would be some negatives to the approach.
Not every trade would be successful. In fact, you would experience periodic whipsaws and losses when the market changes direction only to reverse itself a little later. In strong, rising markets, performance would likely lag that of the major indexes. The wisdom of the investment approach might take years of somewhat lagging performance before a market downturn triggers a significant performance payoff.
Perhaps most disconcerting, staying the course would require ignoring much of the financial news and the omnipresent forecasts of market professionals. It would require admitting you have no idea what is going to happen next and shutting down your emotional responses to economic and political events. It would remove the “gaming” element of investing, turning it into a discipline versus an art.
That one investment approach is trend following. It’s been around for well over 100 years, takes advantage of the phenomena of performance persistence and is, in many ways, Isaac Newton’s first law of motion applied to financial markets. To paraphrase, “An object in motion tends to remain in motion until acted upon by an outside force.”
What do investment professionals think about trend following?
Why don’t more financial advisors recommend trend-following strategies for their clients?
Perhaps it’s because trend following just isn’t, for the lack of a better term, sexy. In fact, it can be downright boring. There’s no opportunity to pit one’s intellect against the wiles of the market, to perceive what others have missed, to find great investments before the crowd, or just to take advantage of mispricing due to the mistakes of others. Imagine the nightly business news without the astute (and typically incorrect or vastly oversimplified) explanations of market moves during the day.
David Moenning, a past chairman of the National Association of Active Investment Managers (NAAIM), stresses the importance of trend following in his investment strategies.
The many advantages of trend following
The potential negatives of trend following are often the result of “cognitive dissonance”—the behavioral and emotional conflict created when the need for patience and inaction run up against the strong desire to “do something.” It is important, therefore, to periodically reinforce the many advantages of a trend-following approach for advisors and their clients.
- It is easy to be wrong when trying to forecast future market moves. Logic and emotion can run head-on into each other in what are frequently illogical financial markets. By following the market’s trend in a systematic and disciplined fashion, the investor is guaranteed never to miss out on a major market up move, nor stay heavily invested during a punishing down move.
- A common argument says, “A trend-following strategy may not outperform a buy-and-hold position over the long run.” But that argument is dependent upon the buy-and-hold investor actually holding through a major downturn—over and over again. Few do. Trend following avoids the “buy high, sell low” behavioral tendency of individual investors by moving investors back into a rising market and out of a falling market.
- Traditional risk management uses portfolio diversification. But diversification assures that a major part of the portfolio will underperform in up markets, with no guarantee of protection in a down market, when asset classes have historically become correlated and declined together. Trend following can allow the investor to concentrate the portfolio in rising sectors of the market—avoiding underperforming investments—with the knowledge that assets will be moved to safety when the sectors decline.
- Markets cycle. To be successful, an investment approach must accommodate the changing nature of market sentiment and the economic environment. Trend following forces the investor to be flexible and adapt to changing markets early rather than waiting until the pain of losing money, or the feeling that one is missing out on gains, causes self-defeating behavior.
Figure 1 provides a simplified overview of one of the most basic, yet effective, trend-following strategies. The methodology involves using a simple 200-day moving average, with the strategy “long,” or invested in an S&P 500 fund or ETF, when the 200-day moving average is below the price level for the S&P 500 Index (SPX). The strategy goes to cash and is out of the S&P 500 when the 200-day moving average is above the S&P 500 price.
The 200-day moving average positioned the investor on the right side of the market during major up- and downtrends in the period examined, but did encounter whipsaw trades (shown in gold) when market direction was less definitive.
FIGURE 1: TREND-FOLLOWING APPROACH USING 200-DAY MOVING AVERAGE (2007–2013)
Source: FCA, market data.
- Humans are curious creatures, always demanding to know the reason why. Most investors have difficulty reacting to a market move without understanding why the move is happening or has happened. The result is an endless stream of financial news programs, blogs, and analysts expected to have a ready answer to the latest gain or loss. There’s just one problem. They are often wrong. The fortunate trend follower doesn’t have to know why, just what has happened.
- It is hard to overstate the danger of emotional decision-making. Gut feelings are very poor market indicators. Fear of loss and greed distort reactions. Without a quantitatively-based, non-emotional decision-making process, few individuals can take an objective approach to financial markets and react to what is happening versus what they believe is happening.
While trend following can be complemented by different strategies and investment signals designed to target potential investments and monitor market risk and opportunity, it can be perhaps the most important tool in an active investor’s or active manager’s toolkit.
The opinions expressed in this article are those of the author and do not necessarily represent the views of Proactive Advisor Magazine. These opinions are presented for educational purposes only.
Linda Ferentchak is the president of Financial Communications Associates Inc. Ms. Ferentchak has worked in financial industry communications since 1979 and has an extensive background in investment and money-management philosophies and strategies. She is a member of the Business Marketing Association and holds the APR accreditation from the Public Relations Society of America. Her work has received numerous awards, including the American Marketing Association’s Gold Peak award. activemanagersresource.com
Diana Avery, CFP • Atlanta, GA Avery Financial Services • USA Financial Securities Corp. Read full biography belowProactive Advisor Magazine: Diana, talk about your background and how you became a financial advisor.I was raised for the early part of my childhood in...
ast Thursday (Jan. 10) saw a segmentwide sharp downturn for traditional retailers’ shares, especially department stores. This was triggered by reports from Macy’s and other retailers that November and...
Editor’s note: Tony Dwyer, U.S. portfolio strategist for Canaccord Genuity, and his colleagues author a widely respected monthly overview of market conditions, technical factors, and future market outlook called the “Strategy Picture Book.” The following provides an...
Andrew Zorovich • Huntsville, AL Infinity Tax and Financial Planning • American Portfolios Financial Services Inc. feel our firm is different from many advisory practices. In the traditional way of doing...